No other company has proven as adept at giving customers what they want before they know they want it.
How Apple Got Everything Right by Doing Everything Wrong, an interesting read in Wired (via dihard)
A really fascinating look at the inner workings of Apple. I converted to Apple 5 years ago and what keeps me coming back is that their products deliver for me: the hardware, the software and the easily accessible content. Also they manage to make me look super cool and stylin’. Oooo yeah.